For me, there is a big difference between editing and
retouching an image! While editing could mean giving an image a totally new look,
retouching is a much softer, more careful approach. The image and the person on the photo stays the same.
A good retouch should enhance a person's natural beauty,
should let the model look fresher - like after a relaxing nap.
Retouching can take off a few years, hide scars, skin blemishes, bleach teeth, brighten eyes, ... but should never change skin characteristics or character.
And don't forget - the better the quality of the digital image you send, the better the result!
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Sorry Mr. Pattinson, but I could not resist!